What is Conversion Rate Optimization (CRO)?
A conversion rate is the percentage of visitors who complete a desired action such as:
- Completing a web form
- Signing up for a service
- Purchasing a product
It is the process of enhancing your website interface and content to boost conversions.Conversion Rate can be calculated with number of conversion divided by number of visitor multiplied by 100
Actually a high conversion rate means your business website is well-designed, formatted effectively, and appealing to your target audience to do the desired action as mentioned above.
CRO Process allows you to boost your number of highly-qualified leads, increase revenue, lower acquisition costs and simply grow better.
For a free conversion rate audit for your website click here.
When you have an online platform for your business, it is crucial to know who your customers are. Before you can provide them with what they want, you need to know a little about them in terms of their purchasing habits and what they are essentially looking for. By having this information, you will be able to plan and execute a successful marketing plan.
This is where CRO becomes your best friend.
In order to have a successful online revenue, you should start with small conversion research. This will help you understand how visitors navigate through your website and what hinders them to landing on that final stage of PURCHASING.
Understanding your customers will help you to understand how to market better and more importantly rectify the inaccuracies that have been practiced for your online platform.
Many online businesses are already practising conversion rate optimization. As an online business owner, it is easy to analyse and identify what your competitors are planning their virtual marketing plans, unfortunately, they can do the same. However, with CRO it isn’t all that transparent and this is an advantage!
Optimizing your eCommerce website is not a wave of wand that fits the one missing puzzle piece. It is more like an orchestra, arranging the right instruments and timing them to produce a perfect symphony that is your website’s revenue.
CRO is very subjective depending on the type of business you run and location among many other variables which makes copying the same method very unsuccessful. Your website will show a better edge if you commit to an active CRO. Your consistency might be the very thing that separates you from your competitors and more that often, that’s all it takes.
CRO also gives your website credibility. As a buyer, sometimes we worry about online scams and making the purchase at an illegitimate site. The practice of CRO eliminates that thought from your customers’ mind thus reducing bounce rates and obstacles when it comes to making a purchase.
Conversion rate optimization is a weapon that many business owners are unaware of and to be honest, it will take a very long article to let you know just how much it can help your business. We would love to share more, so if you’re interested to see what CRO can do for you, contact us for a free consultation.